What do you learn in this course?
With the growing importance of the internet more and more eBusinesses are founded. These new business models entail many chances, but also risks.
In this online course you will learn how to generate added value through the usage of information and communication technologies, how they can be used and what to pay attention to when doing so.
You get an overview over the technologies necessary (hardware, software and networks) for building an eBusiness infrastructure and will be able to choose them according to your needs after the course. You will also learn how to recognise trends in the internet and how you can use the special role of the consumers in the Web 2.0. Another part of the course is about planning and developing a social media strategy which helps you to market your future business better.
How is the course structured?
- Motivation and Basic Terms Used in Electronic Business
- Information Economy
- E-Business Infrastructure
- Initialization and Change Processes
- Analysis and Acquisition of E-Business Systems
- Implementation and Sustainability