Marketing & empirical social research

Kurslaufzeit:Self-study course
Instructor:Prof. Dr. Gordon Eckardt
Language:English

What do you learn in this course?

This course provides a structured overview of the topic of marketing. You get to know the most important terms and work with conceptual approaches and processes of marketing and empirical social research.

You understand how to analyze market situations and to make a forecast. Based on this analysis you learn how to formulate marketing targets and how to reach them using the so called marketing mix: product policy, price policy, distribution policy and communication policy.

How is the course structured?

In this online course, you will:

  • learn about basic concepts as well as conceptual approaches and methods of marketing and empirical social research
  • go through the decision making process to create a marketing concept and apply it to specific cases
  • reflect strategic approaches and the tools of marketing and apply them to specific cases
  • get to know methods of empirical social research

Requirements

none

Certificates

In this course, you can get Training certificate.

What is the price of the course?

Die Gebühr für den unbetreuten Selbstlernkurs beträgt 50 € (inkl. Mehrwertsteuer). Nachdem du bezahlt hast, kannst du sofort loslegen! Du bekommst Zugang zum Kurs und kannst für mit den Unterlagen arbeiten! Im Anschluss erhältst du ein Weiterbildungszertifikat von oncampus, wenn du die gestellten Aufgaben erfolgreich gelöst hast.