What do you learn in this course?
This course provides a structured overview of the topic of marketing. You get to know the most important terms and work with conceptual approaches and processes of marketing and empirical social research.
You understand how to analyze market situations and to make a forecast. Based on this analysis you learn how to formulate marketing targets and how to reach them using the so called marketing mix: product policy, price policy, distribution policy and communication policy.
How is the course structured?
In this online course, you will:
- learn about basic concepts as well as conceptual approaches and methods of marketing and empirical social research
- go through the decision making process to create a marketing concept and apply it to specific cases
- reflect strategic approaches and the tools of marketing and apply them to specific cases
- get to know methods of empirical social research